Foodservice wins with plant-based options


"Johanna [director of Veggie Happy] has done a tremendous job of helping to implement vegetarian menu selections into sporting venues. She is very enthusiastic and will assist you doing research and product selection when necessary. She has encouraged, and assisted me in adding healthy menu items at my venue which we have continued to increase every season."
- Sandie Filipiak, Director of Concessions at AT&T Park

Veggie Happy only highlights plant-based food brands and options with proven popularity among all food lovers. Why restrict menu items to dietary categories when they can also appeal to the mainstream? Translation: greater sales!

Foodservice providers: Veggie Happy is happy to suggest viable options for your venue or food establishment. Let Veggie Happy be your liaison! If you're interested in samples, we can facilitate the deliveries. Whenever you expand your plant based menu, Veggie Happy also celebrates by helping to get the word out to fans and locals.

Plant-based food companies: Are your items available to foodservice establishments? Are they selling well to customers beyond self-identified vegetarians and vegans? Veggie Happy only promotes options that are deemed tasty and viable for the widest range of customers.

Contact Veggie Happy for more information.

Veggie Happy is not a food manufacturer, brand or broker. Veggie Happy is an advocacy service that celebrates and facilitates viable plant-based options on mainstream menus.

For updated listings of menu options in Major League Baseball (MLB) or National Football League (NFL) venues, go to Veggie Happy's Venue Vegetarian Guide.

Large Venues: Some suggestions to maximize your sales potential

  • Integrate your plant based items into regular stands and locations throughout the stadium. Don't limit them to a designated stand. You'll generate more sales by providing easier access to all.
  • Notify all concession staff of these options and their stand locations so they can help and direct inquiring customers.
  • Include these options on all your menu listings, including your website. Post directional signs throughout the stadium so fans know that these items are available.
  • V (Suitable for Vegetarians) Use this simple V insignia to identify those foods that are 'suitable for vegetarians.' Markets in Europe sell more items this way. Again, no need to limit them to a specialty stand.
  • Choose fun names for your menu items that relate to your team, venue or region. Putting fun names on the menu will further increase their attraction and sales.
Veggie Happy is Soy Happy, too. Soy Happy is a federally registered trademark ®