Foodservice wins with plant-based options


"Johanna [director of Veggie Happy] has done a tremendous job of helping to implement vegetarian menu selections into sporting venues. She is very enthusiastic and will assist you doing research and product selection when necessary. She has encouraged, and assisted me in adding healthy menu items at my venue which we have continued to increase every season."
- Sandie Filipiak, Director of Concessions at AT&T Park

Veggie Happy celebrates plant-based options that are popular with all food lovers. Why restrict these menu items by targetting only one consumer category? Maximize your sales!

Large foodservice providers:Veggie Happy knows which plant-based options are currently popular with mainstream consumers. We're happy to offer suggestions for your venue and to liaison for a samples delivery.*

Plant-based food companies: Are your items available to large foodservice establishments? Have your items proven to be popular with mainstream consumers? Veggie Happy celebrates options that have wide appeal across customer categories.

Please contact Veggie Happy if you'd like assistance or suggestions!

Check our Venue Guidefor the general concessions listings at every MLB and NFL venue.

Watch for the new mobile-friendly website and Guide, coming in summer, 2017!

* Note that Veggie Happy is not a brand of food, nor a food broker.


Tips for large venues:

  • Integrate your plant-based options into regular stands and locations. Don't limit them to one stand. You'll generate more sales by providing easier access for all fans.
  • Notify all concession staff of these options and their stand locations so they are informed and can direct inquiring customers.
  • Include these options on all your menu listings, including your website. Post directional signs so fans know that these items are available.
  • Use a V insignia on your menu listings to identify those foods that are plant-based
  • Choose fun names for your menu items that relate to your team, venue or region. This will further increase their attraction and sales.
Veggie Happy is Soy Happy, too. Soy Happy is a federally registered trademark ®