Foodservice wins with plant-based options


"Johanna [director of Veggie Happy] has done a tremendous job of helping to implement vegetarian menu selections into sporting venues. She is very enthusiastic and will assist you doing research and product selection when necessary. She has encouraged, and assisted me in adding healthy menu items at my venue which we have continued to increase every season."
- Sandie Filipiak, Director of Concessions at AT&T Park

Veggie Happy celebrates plant-based options that are popular with all food lovers. Why restrict these menu items by targetting only one consumer category? Maximize your sales!

Large foodservice providers:Veggie Happy knows which plant-based options are currently appealing to mainstream consumers. We're happy to offer suggestions for your venue and to liaison for a samples delivery. Contact us! Also, our Venue Vegetarian Guide will soon be open to venue cagories beyond MLB and NFL stadiums. If you'd like your plant-based menu listing to be included in the Venue Vegetarian Guide, please contact us.

Plant-based food companies: Are your items available to large foodservice establishments? Have your items proven to be popular with mainstream consumers? Veggie Happy celebrates options that have wide appeal across customer categories. If you'd like your items to be considered by large foodservice providers, please contact us. If we are not already familiar with your products, we will request samples to conduct a tasting of our own.

Please email Veggie Happy. For updated venue listings, check the Venue Vegetarian Guide

Veggie Happy is an advocacy service that offers a unique hybrid of services: advocacy, promotion, and consulting. Veggie Happy is not a food broker nor a brand of food.


Large venues: maximize your sales!

  • Integrate your plant-based options into regular stands and locations. Don't limit them to one stand. You'll generate more sales by providing easier access for mainstream fans as well.
  • Notify all concession staff of these options and their stand locations so they are informed and can help and direct inquiring customers.
  • Include these options on all your menu listings, including your website. Post directional signs throughout the stadium so fans know that these items are available.
  • V (Suitable for Vegans) Use a V insignia to identify those foods that are 'suitable for vegans.'
  • Choose fun names for your menu items that relate to your team, venue or region. Putting fun names on the menu will further increase their attraction and sales.
Veggie Happy is Soy Happy, too. Soy Happy is a federally registered trademark ®